A Little About Me

I’m a marketing leader with more than a decade of experience shaping strategy, building teams, and driving results across the resort, hospitality, and tourism industries. My background includes leading brand marketing and communications for destinations like Breckenridge and Keystone Resort, where I focused on connecting insight with creativity to grow awareness, visitation, and revenue.

My passion for tourism and the outdoor industry runs deep. I left my Midwest roots for what was supposed to be one ski season in Colorado, and that decision changed everything. It sparked a lifelong love for the mountains and a career centered around helping people experience the places that have given me so much. I’ve seen how travel and recreation can connect people, strengthen communities, and create real economic and personal impact.

I bring that same energy and purpose to every project I take on combining creativity, strategy, and collaboration to build brands that make a difference for both people and place.

Areas of Expertise

  • Brand & Creative Leadership

  • Integrated Campaign Strategy

  • Digital Marketing & Growth

  • Content Marketing & Storytelling

  • Public Relations & Communications Strategy

  • Community & Partnership Development

  • Data-Informed Strategy & Measurement

  • Project & Program Management

  • Budget & Resource Oversight

  • Team Leadership & Mentorship

Industry Experience: Destination Marketing | Hospitality | Real Estate | Property Management | Short-Term Rentals | Small Business Marketing | Sales

  • Agency & Vendor Management

  • SEO, SEM, and Paid Media Strategy

  • Web Content Management & UX Optimization

  • Analytics & Performance Reporting

  • Cross-Functional Collaboration & Stakeholder Relations

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