A Little About Me
I’m a marketing leader with more than a decade of experience shaping strategy, building teams, and driving results across the resort, hospitality, and tourism industries. My background includes leading brand marketing and communications for destinations like Breckenridge and Keystone Resort, where I focused on connecting insight with creativity to grow awareness, visitation, and revenue.
My passion for tourism and the outdoor industry runs deep. I left my Midwest roots for what was supposed to be one ski season in Colorado, and that decision changed everything. It sparked a lifelong love for the mountains and a career centered around helping people experience the places that have given me so much. I’ve seen how travel and recreation can connect people, strengthen communities, and create real economic and personal impact.
I bring that same energy and purpose to every project I take on combining creativity, strategy, and collaboration to build brands that make a difference for both people and place.
Areas of Expertise
Brand & Creative Leadership
Integrated Campaign Strategy
Digital Marketing & Growth
Content Marketing & Storytelling
Public Relations & Communications Strategy
Community & Partnership Development
Data-Informed Strategy & Measurement
Project & Program Management
Budget & Resource Oversight
Team Leadership & Mentorship
Industry Experience: Destination Marketing | Hospitality | Real Estate | Property Management | Short-Term Rentals | Small Business Marketing | Sales
Agency & Vendor Management
SEO, SEM, and Paid Media Strategy
Web Content Management & UX Optimization
Analytics & Performance Reporting
Cross-Functional Collaboration & Stakeholder Relations