Children skiing on a snowy slope during the evening with a forested background, advertising free kids' ski skiing offers.

Keystone Resort

Supported brand development and multi-channel marketing for one of Colorado’s largest mountain resorts, with a focus on events, family experiences, and seasonal campaigns.

Highlights:

  • Launched integrated campaigns to promote lodging and on-mountain experiences across email, social, and web

  • Wrote and edited content for Keystone’s owned digital channels, including keystoneresort.com and email newsletters

  • Developed marketing materials and event support for major activations like Kidtopia, summer festivals, and holiday promotions

  • Collaborated with design, PR, and media buying teams to align messaging across all platforms

  • Helped maintain brand consistency while evolving tone and storytelling to appeal to new family audiences

Webpage with background of mountains and sunset, titled 'Welcome to Breckenridge', featuring a family with children standing on a hilltop, and options to explore by season: summer, fall, and winter/spring, with awards for visual design.

Breckenridge
Tourism Office

Led full-scale marketing strategy and execution for one of Colorado’s top mountain destinations, overseeing content, creative direction, digital tools, and cross-department collaboration.

Highlights:

  • Directed a complete website redesign and managed ongoing updates to ensure usability, accuracy, and alignment with brand goals

  • Created and executed digital content strategies across social media, email marketing, web, and paid campaigns

  • Delivered on full-funnel marketing needs—including strategy, copy, and creative—for display ads, retargeting, social ads, and national print buys

  • Launched and maintained the B Like Breckenridge app to support guest education and frontline training

  • Developed integrated collateral and messaging rooted in sustainability, stewardship, and community connection

Laptop on a gray textured surface displaying a services webpage with three images and text about photography services, next to white wireless earbuds and their case, with a large brown pillow and a gray pillow behind.

Breck Photo

Helped a local photographer elevate their brand with a strong digital presence and simplified client experience.

Highlights:

  • Designed a clean, mobile-optimized portfolio site to showcase work and improve booking flow

  • Refined service descriptions and brand messaging to better attract ideal clients

  • Enhanced visibility with basic SEO and a refreshed Google Business Profile

  • Consulted on ongoing content strategy and seasonal updates

A person holding a smartphone displaying a profile page of a woman named Meera with a photo of her smiling, wearing a red shirt and blue cardigan.

Mindshift Mentoring

Led brand development and digital launch for a first-time founder transitioning a side business into a full-time coaching practice.

Highlights:

  • Collaborated closely to define services, positioning, and audience

  • Designed a custom website with clear messaging and calls to action

  • Built content structure and guided brand voice to align with the founder’s values and goals

  • Supported backend setup, contact flows, and a content roadmap for continued growth

Website page promoting vacation rentals and property management in Breckenridge, Colorado, featuring images of a mountain lodge with wood exterior and balcony, and a snow-covered mountain view with residential buildings.

Wood Winds Property Management

Oversaw digital marketing strategy for a legacy property management company, supporting both bookings and brand visibility.

Highlights:

  • Managed website updates and optimizations to improve UX and SEO

  • Built out seasonal email campaigns and automated flows to support retention and promotions

  • Enhanced visibility and searchability through Google Business updates and on-page SEO

  • Created consistent messaging and visuals across platforms to reinforce brand trust